James Debbah Signs Contract to Become Face of Libtelco
Liberia's most celebrated soccer star, James Salinsa Debbah, has signed a contract with the Liberia Telecommunication Corporation (LIBTELCO) to be the new face of the company as it undergoes rebranding. The signing ceremony took place on Tuesday, December 15 at LIBTELCO headquarters in Monrovia and contract has duration of one year with possibility of renewal. LIBTELCO is the leader in Business Enterprise Solutions and offers high capacity fiber based broadband internet to a variety of businesses in Monrovia and its environs.
The signing of Coach Debbah is also part of LIBTELCO commitment to promoting sports in the country, the entity says. Debbah, by this endorsement, will become the face and image of LIBTELCO for a full year and will be placed on several of the company's promotional brands, including billboards. Debbah's image will be used in promoting sales and marketing for the company on radio, TV, internet and other platforms.
"Debbah has raised hopes and aspirations for the nation's pride, leaving Liberians with no doubt that the red, white and blue boys will be at the 2016 African Cup of Nations expected to take place in Rwanda LIBTELCO says. In the wake of the endorsement, LIBTELCO is expected to enhance her branding and exposure to a wider segment of the population in a very robust style. Debbah began his professional football career with the Liberian squad Mighty Barrolle in 1984. In 1989, he left Liberia for Union Douala of Cameroon, where he lasted only 1 season.
Debbah moved with Al-Jazeera Club from 2001-2003 in Abu Dhabi, United Arab Emirates, then Muharraq Club from 2003-2004 in Muharraq, Bahrain. Four years after leaving Muharraq Club, he moved with Indonesia Super League squad, PKT Bontang for only one season (2008-09). Debbah was part of both the 1996 and 2002 Liberian national football squads in the African Cup of Nations. His dribbling and scoring skills have been admired by many Liberians