One of Liberia's most respected football pundits says the commercialization plan of Liberian football by Liberia Football Association (LFA) presidential aspirant Musa Bility is good and an ideal way forward to resurrect, develop and promote Liberian football which he describes as being dead. "All round the world, the commercialization of football is cardinal, and various FA's are making tremendous strides via huge dividends and attraction of the game", Wleh Bedell told a team of reporters recently.

"The commercialization plan by Mr. Bility is an antidote for the country's football menace and would as well serve as a catalyst in lifting the country's football from its current insipid and downward state to a more flourishing one", he indulged. According to him, the commercialization of Liberian football is the idea or innovation of "turning Liberian football into business" and said it would bring about good fortune for Liberian football.

"Commercialization is about managing on a business basis for profit", he hinted. Mr. Bedell revealed that through the commercialization of the game, the leagues will be sponsored with top rated companies or business entities coming to the fore. "With such vision of commercialization of the game which would mean turning football into business, the sponsorship of the leagues will make clubs viable with officials, players and even the ordinary fan benefiting tremendously", the analyst stated. He further said that commercialization of football which is also so advanced in many parts of the world including Europe, Asia, South America, Australia and parts of Africa has indeed become the lifeblood of the game, but was sad to note that it is yet to take root in Africa.

Many FA's he indicated on the continent are making gains as a result of the commercialization of the game. The leagues he siad are well sponsored and clubs are viable. "In Ghana, Nyantakyi Kwesi has developed such great idea of commercialization of the game and the game there is booming via an attractive league", he narrated. Other FA's on the continent which he said are amongst the best in terms of commercialization of the game include Egypt where Zahir Samir has brought to the fore such innovation. He named other areas as Cameroon with Iya Mohammed, Zambia with Kalusha Bwalya, Tunisia with Ben Amor Kamel, South Africa with Nematandani Kirsen, Kenya with Hatimy Mohammed and Nigeria with Abdullahi Sani Lulu as some of the most organized football houses on the continent via the commercialization of the game.

"Bility's plan of the commercialization of the game can work as such plan has worked and is working in many countries", the consultant highlighted.
Over the years he stated, the commercialization of football has benefited the game in many parts of the world and pushes the players to being the very best. According to him, it looks at how it can improve the quality of the game and gives talented players the opportunity to make the most of their capabilities, with the final benefit going to the various national teams. Clubs he said would benefit greatly as there would be huge profits and will avoid depending on handouts or operating at loss.

Mr. Bedell said through the commercialization of football in Liberia, the sub-committees and sub-associations will experience growth with development, and good tidings will come to bare. Commercialization Mr. Bedell intimated is to a large extent tantamount to publicity and he indulged that Mr. Bility's conglomerate, Renaissance Communications which comprises a television and radio station as well as a newspaper will along with the plethora of media outlets in the country promote the various leagues and the FA's activities which would mean well for the improvement of the game in a country that has the bragging rights of producing Africa's football legend, George Weah.

He also said through the game's commercialization, an up to date website for the FA will be established where the FA's programs or activities will be monitored or followed everywhere round the world, and further noted that such plan of the commercialization of Liberian football will mean a whole lot for the next four years and beyond, and described it as a launching pad, stepping stone, spring board, bridge and link for the growth and development of the country's football that has been killed by what he termed "the administrative dwarfism" of current LFA boss Sombo Izetta Wesley.